So, the question which is so popular in the digital marketing world “ Which is the best digital marketing technique SEO or PPC? “. Today, I’m going to answer this question with all the pros and cons of both SEO and PPC.
And also why we should integrate both of these techniques to rank on search results pages like google.
SEO VS PPC:
SEO refers to the free organic results on search results pages like google. On the other hand, PPC refers to the paid results on top of the page above the organic results, which the advertisers have to pay for every click.
Today we are gonna talk about both SEO and PPC to understand them better then decide.
SEO (Search Engine Optimization):
SEO search engine optimization is the process of optimizing your websites and pages to rank in the organic results of the search engine results page SERP of search engine like google or bing.
For this, you have to work according to the algorithm of search engines like google and provide valuable content to viewers or visitors.
Your website or webpage ranks according to the type of content and the relevance of your content on the website. And also various other factors like speed of the website, keywords, meta tags etc. matters a lot.
SEO or search engine optimization has two parts to focus on:
On-page SEO and OFF page SEO, where on-page SEO refers to the optimization that is done within the website and webpages.
Off-page SEO refers to the optimization which is done outside the scope of the website like social media marketing and backlinks etc.
What are the benefits of SEO Search engine optimization?
SEO Gives Constant traffic: if done right, SEO or search engine optimization can bring constant traffic to your website. If you are targeting your desired keywords for SEO and you are ranking for them, then it is possible that you’ll get constant traffic for that keyword with less difficulty.
SEO is cheaper: Search engine optimization or SEO is much cheaper than the other marketing channels. The amount you pay for making the unique content is much cheaper than the PPC. In SEO you have to follow all the algorithms updates, on-page optimization techniques, off-page optimization, and various other factors to check. Yes, it is not easy to do, but yes it very very cost-effective as when we are talking about the other marketing channels.
SEO Gives More clicks than PPC: searchers tend to click the organic listing first for their queries more than the paid ones.
What are the disadvantages of SEO?
SEO Takes Time To Show Results: We all know, SEO takes time to show results. The efforts put into SEO combined On page SEO and Off page SEO techniques takes months or even year to show the results on the search engines results page like google. If you want to have fast results for your website and webpages, then SEO might not be the best option for you.
SEO has no guarantee for ranking on search engines page: You want to rank your website or webpage on the very first page of a search engine results page like google. But it is not guaranteed that your SEO efforts will give you that position and a very low percentage of people visit past the first page of the search results page.
PPC (Pay Per Click):
PPC or Pay Per Click is an advertising model where you pay for clicks on the links of your website. The advertisement is shown on the search engine results page like google with Google ads.
PPC is the type of advertising on the search engine results page where the advertisers only pay when your ad is clicked by the visitor.
What are the benefits of PPC advertising?
PPC shows fast results: PPC campaigns for your website can show very fast results as compared to SEO which can take months or even year to show the results. You can achieve the results right away by starting a ppc campaign in ad network like Google ads.
PPC is Measurable: With PPC campaigns you can easily calculate your ROI. You know everything from how many you spent and how many conversions you made because of PPC campaign. So it’s quite easy for your measure the ROI which can be difficult for measuring by SEO.
PPC can provide targeting options: PPC campaigns allow you to target your specific audience. It allows many options like demographics, language, age, gender, audience preferences etc. So you can target only to those people or audience which really matters to you. Which can further help in reducing ad budget.
What are the disadvantages of PPC?
PPC can be expensive: Unlike SEO, PPC is not free and can be expensive if you don’t know what you are doing with the campaign. It requires many digital marketing strategies to set a successful PPC campaign and costs can pile up if not taken care of. It’s always a better choice to hire a PPC expert for running PPC campaigns for your business.
You can’t set it and forget it with PPC: If you are thinking to set a PPC campaign and forget it to see the results then you are making a very costly mistake. PPC is a type of campaign that requires constant monitoring and customizations. You will also require to change the ad copies so that visitors don’t find the same boring ad copy and leave. You have to adjust the bids and the keywords optimizations, there is lot of work that will be going on for running a successful PPC campaign.
SEO VS PPC: Which of these should you choose?
The answer for this question is: It depends on your business goal right now.
What is your business goal? When do you want Results? Are you looking for the long run? Do you want results for the short period of time?
There are many questions to answer before choosing one of them.
For instance, if you want faster results you can always go for the PPC campaigns rather than SEO which can take upto months or even year to show the desired results.
If you are looking to make a stronger position on the search results page in the long run. Then you know SEO is the best bet.
So, it all depends upon your goals, that you are going for.
SEO and PPC Together? How is this strategy?
We know we should choose SEO or PPC according to our goals of business and services. But what if we choose both of the techniques for our business.
That will be the best strategy to choose. It will give your business the desired results not only in the shorter period but also in the long run.
More Visibility: SEO and PPC if used together can increase the visibility of your business in the search engine results page like Google.
More keyword data: From PPC campaigns you can easily know which keywords are providing results for your business and which keywords are worth changing. Then you can also use those keywords for your SEO strategy.
Retargeting: When you get visitors with your SEO efforts and someone visits your website, you don’t wanna lose that chance to make a conversion right? With PPC you can easily retarget the visitors that already visited your website once with your ads. Which can be a great chance to turn them to conversions.